Take advantage of print media (offline advertising)

Newspaper Rock is a petroglyph panel etched in sandstone that records perhaps 2,000 years of human activity in the area of eastern Utah. Etched into the desert varnish are symbols representing the Fremont, Anasazi, Navajo and Anglo cultures. The exact nature of these symbols meaning is still not clearly understood. But they are typical of many sites throughout the U.S. in their use of universal symbols, be it graffiti or a true “newspaper,” recording events of the times and earlier.

The invention of the Gutenberg press changed everything. Now it was possible to reach, influence and inform the masses. It was as revolutionary then as the internet is now.

A Booklet, published in 1776 by Thomas Paine using a gutenberg press called “Common Sense” challenged the authority of the British government and the royal monarchy. The plain language that Paine used spoke to the common people of America and was the first work to openly ask for independence from Great Britain.

This booklet is believed to have been read by as many as 100,000 people in colonial America. Using today’s U.S. population figures, that would be like 20 or so million readers.

With the internet all around us, it is easy to forget about “old fashioned” print advertising. People tend to think that print is “so 20th century”. They couldn’t be more wrong. Don’t YOU dare make this mistake. Print media/advertising is alive and well. Do NOT underestimate the power of offline advertising resources!

The good news for you is that most people are guilty of this. They are completely bypassing a valid marketing resource. That leaves it WIDE OPEN for the few saavy marketers like yourself.

Businesses worldwide have successfully utilized the power of print advertising for centuries because it works (and still does).

Tags: advertising resources, gutenberg press, marketers, marketing resource, offline advertising, print advertising, print media advertising, saavy

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